Profitable Marketing and Sales

This hands-on course is essential for residential builders, remodelers, and firm owners who want to stop relying on luck and referrals, and instead, build a consistent, predictable pipeline of ideal clients. You will learn to define your market niche, establish a powerful brand, and master the sales conversation to close high-profit projects.

Jen Watkins

Instructional Designer

Course Overview

What You'll Learn

Students will leave with a strategic marketing plan, a refined sales script, and the confidence to consistently convert high-quality leads into profitable construction contracts.

Highlights

Initial self assessment Mobile-friendly lessons Unlimited quizzes

Features

Instant online course access Self-paced study on your schedule Excellent technical and instructor support

Curriculum

Course Content

Build a strategic marketing plan and sales script to convert leads into profitable contracts.

Module 1: Branding and Niche Definition

Ideal Client Profile (ICP)

20 min.

Unique Value Proposition (UVP)

20 min.

Brand Assets

20 min.

Brand Strategy Workshop

20 min.

Module 2: Marketing Strategy and Lead Generation

Digital Presence

30 min.

Referral Systems

25 min.

Content Marketing

25 min.

Marketing Budget and ROI

30 min.

Module 3: The Consultative Sales Process

Client Vetting

30 min.

The First Meeting

35 min.

Pricing Presentation

40 min.

Closing & Commitment

35 min.

Client Experience and Referral Generation

30 min.

Pricing

Start Learning Today

Get full access to all course content and resources

Complete Course Access

6 hours of online instruction Module quizzes to gauge your progress Certificate upon successful completion

One-time payment

$89.00

Need team licenses? Contact sales